Audio Bose Views

General Goods

Bose Corporation (pronounced /ˈboʊz/) is a privately held organization, based in Framingham, Massachusetts, that specializes in audio equipment.[2] Founded in 1964 by Amar G. Bose, the company operates 5 plants, 151 retail stores (as of October 20, 2006) and an automotive subsidiary at Stow, Massachusetts. With respect to sales in the U.S. for home audio retail and portable audio retail sales, Bose was ranked third for the period of November 2008 to April 2009.[3] Bose is known for the 901 speaker series.

In 1956, while a graduate student at MIT, Amar Bose purchased a high end stereo system and was disappointed when it failed to meet his expectations.[18] He later began extensive research aimed at clarifying factors that he saw as fundamental weaknesses plaguing high-end audio systems. The principal weaknesses, in Bose's view, were that the overall design of the electronics and speaker failed to account for the spatial properties of the radiated sound in typical listening spaces (homes and apartments) and the implications of spatiality for psychoacoustics, i.e. the listener's head as a sonic diffraction object as part of the system. Eight years later, he started the company, charging it with a mission to achieve Better Sound Through Research , now the company slogan.

Unlike other audio product manufacturers, Bose does not publish specifications relating to the measured electrical and objective acoustic performance of its products.[21][22] This reluctance to publish information links back to the classic Amar Bose paper presented in 1968 to the Audio Engineering Society: On the Design, Measurement and Evaluation of Loudspeakers . In the paper, Bose rejects these measurements in favor of more meaningful measurement and evaluation procedures ,[20] and defines himself as a subjectivist, not an objectivist, in terms of audiophile beliefs; he considers the human experience the best measure of performance.[20]

Bose produces a range of speakers and audio products for automotive use. Different Bose audio systems are available in vehicles with most GM labels (including Buick, Holden, Cadillac, Chevrolet, GMC, Hummer, Pontiac and Saab),[27] as well as in some European models from Alfa Romeo, Audi, Ferrari, Lancia, Maserati, Maybach, Mercedes-Benz, Porsche and Renault,[27] and also in some Japanese production cars, like Nissan, Infiniti and Mazda.[27] Bose currently does not offer its car audio products on an aftermarket basis in order to ensure proper integration and appropriate in-cabin acoustic adaptation.[27]