Beer Lao T Shirt Views

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The tuk-tuk drivers descended on us like mosquitoes, but even they took a“not” for an answer. A few minutes away, in a lush, paved neighbourhood, we found a guesthouse, handed in our laundry for 80c a kilogram, and investigated the rumour that Lao beer, named Beer Lao, is amongst the finest in the world.

The French influence is heavy in Laos, being a former French colony, and a French businessman setup the Beer Lao brewery with the very latest technology and brewing techniques. Beer Lao lives up to its reputation, which is why every traveller you meet in Laos is wearing a Beer Lao T-shirt. A big beer costs $1, about the same price as the T-shirt.

Like a film festival winner without a distribution deal, the rice-based lager has struggled to turn cult status into anything other than good press. Even with backing from the Danish brewer Carlsberg, which owns 50 percent of the company that makes Beer Lao in partnership with the Lao government, just 1 percent of its annual production is exported.

Butsarakorn Srikhongrak, Lao Breweryo’s marketing manager, said the ad hoc approach was working. Because of similar deals with a handful of distributors, Beer Lao is available across Southeast Asia and in cities in the United States, Japan, Britain, France, Germany, Australia and New Zealand. There are plans to expand to the Philippines, Israel and China next year, she said.

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