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Obviously, this is no miracle solution, and I'd suggest you lay off this if you've been on a Super Size Me diet for the past few decades. Personally, I can already picture my date's jaw-dropping utter disappointment when I rip the undershirt off my toned body. Available at Ript Fusion for $58, if you're desperate to give it a shot.
RIPT Apparel is a Chicago-based online retailer of one-of-a-kind designer tees and wearable art. They sell one new design by a new artist every day starting at midnight CST for $10 and it is only available for a period of 24 hours. After that period, the design rests in peace forever in the T-shirt graveyard and a new one takes over its place. The sense of urgency created by limited availability of the design can be used effectively to drive sales and that is what RIPT Apparel did in their first A/B test.
Pause for a moment and think what really happened in this case study. Someone (RIPT Apparel) with no previous experience in the field decides to A/B test, spends time researching what could work better, designs button variations, uses Visual Website Optimizer and sees a 6.3% rise in sales. No gimmicks, no new offers, no change in company strategy. Simply testing of sensible better variations of buy now button.
RIPT Apparel is a great company that successfully proved that A/B testing is not something that only Fortune 500 companies can do. Even small-medium sized online business can optimize and increase their sales by not mistaking A/B testing as a hyped-up fad. A/B testing works and it is addictive; one simply needs to try it at least once.
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