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Lawrence Welk (March 11, 1903 – May 17, 1992) was an American musician, accordionist, bandleader, and television impresario, who hosted The Lawrence Welk Show from 1955 to 1982. His style came to be known to his large number of radio, television, and live-performance fans (and critics) as champagne music.

The type of music on The Lawrence Welk Show was almost always conservative, concentrating on popular music standards, polkas, and novelty songs, delivered in a smooth, calm, good-humored easy listening style and family-oriented manner. Although described by one critic as the squarest music this side of Euclid ,[cite this quote] this strategy proved commercially successful, and the show remained on the air for 31 years.

The Lawrence Welk Show embraced changes on the musical scene over the years. The show featured fresh music alongside the classics for as long as it existed, even music originally not intended for the big band sound. During the 1960s and 1970s, for instance, the show incorporated material by such contemporary sources as The Beatles, Burt Bacharach and Hal David, The Everly Brothers and Paul Williams, albeit in Welk's signature Champagne style. Originally produced in black and white, the show was recorded on videotape starting in 1957, and it switched to color for the fall 1965 season. In time, it featured synthesized music and, toward the end of its run, early chroma key technology added a new dimension to the story settings sometimes used for the musical numbers. Welk referred to his blue screen effect in one episode as the magic of television .[citation needed]

During its network run, The Lawrence Welk Show aired on ABC on Saturday nights at 9 p.m. (Eastern Time), moving up a half-hour to 8:30 p.m. in the fall of 1963. In fact, Welk headlined two weekly prime time shows on ABC for three years. From 1956 to 1958, he hosted a show titled Top Tunes and New Talent, which aired on Monday nights. The series moved to Wednesdays in Fall 1958 and was renamed The Plymouth Show, which ended in May, 1959. During that time, the Saturday show was also known as The Dodge Dancing Party. ABC cancelled the show in the spring of 1971, citing an aging audience. Welk thanked ABC and the sponsors at the end of the last network show. The Lawrence Welk Show continued on as a first-run syndicated show on 250 stations across the country until the final original show was produced in 1982.

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